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Top 10 Social Media Monitoring and Management tools
January 20, 2025 | Editor: Sandeep Sharma
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Social Media Management systems allow to monitor social networks (Facebook, Twitter, etc), track and analyze mentions of your brands and products, organize and manage social marketing campaigns and measure their impact.
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The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic.
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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Create an exceptional brand experience across networks. Sprout's collaborative environment ensures smarter, faster and more efficient social communications.
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Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
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#1 Marketing Platform for Instagram. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter
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Loomly is the Brand Success Platform that empowers marketing teams to grow successful brands online through collaboration, publishing & analytics features.
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Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
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Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results.
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Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
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Talkwalker is an incredibly powerful social media analytics tool & social media monitoring tool recommended by brands and agencies worldwide.
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An easy to use social media management software that allows you to drive engagement and build authentic relationships on one platform.
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SocialPilot - Social media marketing tool to increase brand awareness & traffic. We have tailored social media scheduling automation for marketers.
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Social media planner that empowers creators to schedule posts, manage multiple accounts, and organize your content.
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Sendible is a social media management, monitoring & analytics tool to help businesses find new customers & manage their social media presence. Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once.
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SocialBee is an AI-powered social media management tool that allows you to generate captivating captions and images effortlessly.
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AI Social listening tool that allows to protect your reputation, measure your brand awareness, analyze competitors, discover customer insights, get AI-powered access to mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more.
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Social media management software for growing businesses. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team — all from a single dashboard.
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Consumer and Market Intelligence platform that delivers AI-powered consumer and market intelligence to enable business reinvention in a noisy and unpredictable world.
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Meta Business Suite simplifies the process of building and managing your presence on Facebook and Instagram. It’s where you can post, track performance, monetize content and interact with fans.
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Mention enables brands and agencies to monitor the web, listen to their audience and manage social media.
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YouScan is an AI-powered social media listening platform with industry-leading image recognition capabilities. We help businesses analyze consumer opinions, discover actionable insights, and manage brand reputation.
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XPro (former TweetDeck) is a social media dashboard application for management of Twitter accounts. The most powerful Twitter tool for real-time tracking, organizing, and engagement.
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UberSocial will keep you up-to-date while you're on-the-go, offering lightning-fast functionality, curated content, customization options, and a richer, more user-friendly Twitter experience.
Important news about Social Media Monitoring and Management tools
2025. Hootsuite acquired AI-powered social listening tool Talkwalker
Social media management platform Hootsuite has acquired Talkwalker - AI-powered social listening service. Its main product - BlueSilk GPT is AI built for social marketers from a data set exclusively built from billions of real-time, unsampled data from across the web and social. With Hootsuite & Talkwalker together, customers will be able to get a head-start on a cultural trend before it starts and get your brand noticed in the larger conversation, drive more qualified leads into your seller's funnel from social through a deeper understanding of audience intent. AI-powered social intelligence will quickly provide insights to help you post across all your social channels and analyze the impact against business metrics, turning Hootsuite into an all-in-one social media performance engine.
2023. YouScan adds Insights Copilot - an ultimate AI tool for social listening
In the endlessly complex and perpetually baffling universe of social media, YouScan has unveiled Insights Copilot, a marvelously clever assistant powered by none other than ChatGPT. Nestled comfortably in the mentions stream of the YouScan platform (where else would it be, really?), this digital wizardry offers an almost suspiciously intuitive natural language interface. Here, you can lob any burning question about social data into its metaphorical void or simply make use of some thoughtfully suggested queries. Ponder aloud, for instance, "What makes Polestar, well, Polestar?" and you’ll find Insight Copilot dispensing knowledge faster than a hyperactive Vogon poet reciting verse. Armed with this cascade of social insight, you can fine-tune your marketing, sharpen your communication, and supercharge your products, leaving your competition as befuddled as a dolphin at a Vogon poetry reading, while your clients marvel at the remarkable experience you've created.
2023. Tracksuit raises $5M to make brand tracking more accessible
Tracksuit, a plucky New Zealand-based brand tracking startup that seems to believe market research should be less about archaic spreadsheets and more about something actually useful, has conjured up $5 million in funding. Rather than merely sitting around and being impressed with themselves, the folks at Tracksuit have decided to do something sensible, like take on traditional market research behemoths by offering a brand insights tool that's not only affordable but so accessible you might actually want to use it. Presently, their tool is busily tracking insights for over 1,300 brands scattered across New Zealand, Australia, the United Kingdom, and, as of recently, the United States—where, incidentally, the company has gone full New York mode since November. Yes, they're assembling a 10-person team in the city that never sleeps, all the better to power their expansion and, presumably, remember to sleep occasionally.
2022. Influencer marketing company Mavrck buys Instagram marketing platform Later
Mavrck, which operates a platform for brands and media companies to discover and collaborate with influencers for marketing campaigns, has secured an additional $135 million. With part of this funding, it’s acquiring Later, a startup that initially gained recognition with a social media scheduling tool for Instagram (originally called Latergramme), but has since expanded into other social platforms such as Pinterest, TikTok and LinkedIn, along with a Linkin.bio service and analytics for creators to monitor engagement and other metrics. The Canadian startup Later has been active since 2014 and its Linkin.bio service has garnered over 2 billion pageviews, with nearly 7 million creators and small businesses utilizing Later’s broader product suite for social content scheduling and analytics.
2021. ProductWind raises $1.67M to connect your brands hundreds of influencers
ProductWind, a service that seeks to link brands with influencers in a single click, has secured $1.67 million in seed funding. Brands can join the ProductWind platform, outline their objectives and launch a 100-influencer campaign in minutes, compared to the traditional weeks. On the influencer side, they have their own portal and get alerts when brands want to collaborate with them. Instead of the old method of calling and texting with a brand, the influencer can view a list of available sponsorships, apply and get approved. They can buy products online or arrange to receive them and integrate with social media. ProductWind tracks when the posts go live and then compensates the influencer through the platform.
2021. B2B social management platform Oktopost raises $20M
With the pandemic driving people online, more brand-focused SMM platforms like Sprinklr, Sprout Social and Hootsuite have clearly seen increased usage, but so has traffic to Oktopost, a much more B2B-focused solution, which is now raising $20 million. Oktopost’s specialty is being an enterprise-level platform for B2B marketers to curate content, organize and manage campaigns for corporate social media accounts, employee advocacy and social selling. It also handles social listening and analytics. Additionally, it features native integrations with Adobe’s Marketo, Salesforce’s Pardot, HubSpot and CRM systems like Salesforce and Microsoft Dynamics. Oktopost’s clients include Fujitsu, Mitsubishi Electric, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee and SUSE.
2020. Metigy gets $20M AUD to making online marketing easier for SMEs
Metigy, a marketing platform designed to assist small businesses in automating more of the decision-making process in their online advertising campaigns, has secured a Series B funding round of $20 million AUD. Metigy’s platform offers increased support to small or less experienced marketing teams by utilizing real-time data from their online advertising channels to generate a continuous stream of recommendations. For instance, it advises marketing teams on whether they should immediately increase their content output, use additional hashtags, or schedule more posts. The platform also forecasts which posts are likely to generate the most conversions, aiding companies in optimizing their advertising expenditure.
2020. Customer experience platform Sprinklr raises $200M
Sprinklr is securing $200 million at a $2.7 billion valuation for its customer experience platform. Customer experience management is experiencing growth similar to that of CRM in the past. The company serves 1,000 clients, some of whom invest millions of dollars annually. They currently employ 1,900 staff across 25 global offices. Sprinklr is in a prime position to lead a Customer Experience Management market that is already substantial—and expanding—as businesses increasingly recognize the critical need to centralize CXM in their digital transformation strategy.
2020. TikTok launches TikTok for Business
TikTok has launched a new brand and platform called TikTok For Business, which will serve as the central hub for all its current and upcoming marketing solutions for brands. Initially, the site will feature access to TikTok’s advertising formats, including its flagship product, TopView, which is the ad that appears when you first open the TikTok app. Other offerings under this TikTok For Business banner include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. Brand Takeovers are short ads lasting three to five seconds and can be either video or image-based. In-Feed Videos can be up to 60 seconds long and play with sound. Hashtag Challenges enable brands to engage with the user community by encouraging TikTok users to generate content around a chosen hashtag. Branded Effects allow brands to embed themselves more directly into the content creation process.
2020. Yelp adds new features for reopening businesses
Over the past few months, Yelp has been taking measures to assist businesses affected by the coronavirus pandemic—such as waiving fees, providing virtual service listings and supporting GoFundMe fundraisers. Without delving into whether the United States is reopening at the appropriate time and manner, it's evident that the reopening is occurring and businesses will need new tools to navigate the evolving landscape safely. So Yelp is unveiling two of these tools today. Additionally, Yelp states it will employ a blend of human moderation and machine learning to refresh these sections with information that businesses have posted elsewhere, such as whether they offer curbside pickup or virtual services.
