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Top 10 Marketing software
December 11, 2024 | Editor: Sandeep Sharma
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Marketing software suites provide full range of tools that help to engage, and acquire new customers through email, events, internet and mobile advertising campaigns and social media.
1
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
2
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
3
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
4
Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
5
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
6
With intelligent business applications across CRM and ERP, Microsoft Dynamics 365 gives you choice. Start with just what you need to run your business—and delight your customers. And then add apps as your needs change.
7
ClickFunnels is a sales funnel creator to help businesses automate their sales process from A to Z. It offers you the power to keep each stage
8
Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
9
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
10
Adobe Experience Cloud gives you the most complete set of integrated digital marketing solutions available. It provides everything you need to organize, access, and personalize your marketing content. It gives you deep insights into what’s working with your customers and the ability to consistently deliver the best experiences to every customer across every channel.
11
Customer Engagement Platform that powers customer-centric interactions between consumers and brands in real-time
12
Leverage marketing automation and customer data in a single Customer Engagement Platform to personalize your customer communications and drive more engagement.
13
Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tools to help you connect with your audience at every stage of the customer journey.
14
Unica is a brand within HCL software, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM.
15
Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.
16
Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results.
17
EngageBay is an integrated, affordable, powerful Marketing, Sales, Support solution with free CRM for growing businesses. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales.
19
Demandforce is an automated marketing and communications software that automatically syncs with your management system and marketing. Keeping up with all of the changes in technology and online services is hard, but you need to communicate and market like the big boys or your business won't survive. Demandforce is here to help.
20
Ometria is a customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way.
21
Act-On's easy-to-use marketing automation helps you get more done – email, lead generation, social media, analytics – with less time and effort. Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag and drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.
Important news about Marketing software
2024. SaaS startup SingleInterface raises $30M to help more businesses get online
It is a curious fact of the modern business world that while many companies struggle to find their way into the vast, somewhat bewildering digital space, SingleInterface, a plucky SaaS startup, has swooped in with a rather nifty solution, securing a cool $30 million in the process. You see, while one platform might help you cobble together a website and another could improve your search engine ranking just enough to be found somewhere near the bottom of page two, SingleInterface does the lot. Specializing in wrangling the complexities of multi-location businesses—whether they're slinging burgers, selling jeans, or hawking spare tires—it deftly manages the digital footprint of brick-and-mortar stores from India to the Middle East. With an impressive AI-powered toolkit, it takes on everything from customer engagement to SEO, map listings and even website creation, all while allowing businesses to digitize at breakneck speed. It's a bit like a cosmic hitchhiker handing out digital guidebooks, except this one is much better at keeping track of your retail footprint than, say, Zaphod Beeblebrox would be.
2023. Adobe brings product analytics to its Experience Cloud
Adobe, in a fit of sheer analytical exuberance, has unveiled what they’ve cleverly dubbed Adobe Product Analytics, presumably because The Hitchhiker’s Guide to Product Metrics was already taken. This shiny new contraption is geared towards product teams, those brave souls who’ve always suspected that the secrets of their product’s lifecycle metrics were hidden deep within forbidden chambers accessible only to data analysts wearing ceremonial robes of impenetrable jargon. Built upon the rather grandiose-sounding omnichannel Customer Journey Analytics (CJA) service, this marvel offers these teams a dazzling array of tools to do things like ponder deep engagement mysteries and wonder why users steadfastly refuse to transition from casual app dalliances to long-term digital entanglement. As an added bonus, Adobe promises that CJA users will now speak the same analytical dialect, presumably to eliminate the need for panicked, late-night translation calls. Future personas may rejoice too, as Adobe hints at further developments, while a guided analysis feature even graciously lends a hand, suggesting the right questions to ask, perhaps whispering them gently in the tone of a well-meaning yet mildly exasperated omniscient being.
2023. Marketing platform for multi-location brands Soci raises $120M
Soci, a marketing automation platform with clients like Ace Hardware, Jersey Mike’s, Pet Supplies Plus and Ford, announced today that it secured $120 million in a funding round. This year, Soci began launching what it calls “Genius,” an AI layer of services that perform local data analysis for brands and provide recommendations and suggestions for automating parts of brands’ marketing strategies. For instance, Soci’s Review Genius — powered by OpenAI’s technology — gathers reviews and analytics from review platforms (e.g., Yelp) and then automatically replies to those reviews. Soci has also implemented compliance features and additional safeguards, such as approval workflows, to ensure certain terms and phrases are never used and are flagged before being published.
2023. Behavioral marketing platform Wunderkind nabs $76M
Wunderkind, a platform that allows brands to engage web visitors through emails, texts and other digital advertising formats, has secured $76 million in a Series C funding round. Wunderkind aims to enhance brands’ capabilities to build customer relationships through digital channels. How? By analyzing the real-time and historical behaviors of smartphone and desktop web visitors to align value with intent. Wunderkind asserts that it can identify visitors based on the web page that referred them and the content they are interacting with. For instance, the platform can determine who is most likely to purchase a paid subscription and sign up for a newsletter — or so Ingram claims.
2023. Sesame Labs raises $4.5M to help improve web3 marketing tools
Sesame Labs, a web3 marketing platform, secured a $4.5 million seed funding round. The startup aims to be the pioneer in defining what advertisements on web3 should look like. Many traditional Web 2.0 tools, such as Facebook ads or Twitter ads, aren’t effective in web3 because they don’t fully grasp on-chain behavior. Sesame Labs’ marketing suite includes a campaign management system, advertising network and customer relationship management tool. It also enables companies to craft targeted marketing campaigns that utilize competitor data, reveal cross-channel customer insights and create in-game engagement rewards through its platform.
2022. Marketing automation startup Retail Rocket nabs $24M
Retail Rocket, a customer retention platform for brands, has secured $24 million in a Series A funding round. Retail Rocket employs a mathematical model to categorize first-time purchasers of a company’s product. By examining their actions — such as the links they click on — the platform seeks to determine their preferences and interests. Retail Rocket also provides tools for campaign management, including email marketing and web-based push notifications, along with a system designed to pinpoint the optimal timing and communication channel (e.g., SMS) for delivering personalized offers. The aim is to establish a “system for loyalty and retention management” for both online and offline customers.
2021. Ometria raises $40M to automate marketing for retailers
Ometria, an “AI-powered” customer marketing platform that enables brands and retailers to tailor marketing messages, has secured $21 million in a Series B round. Ometria’s primary competitors consist of email service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing solutions (CloudIQ, SaleCycle, Yieldify) and customer insight firms (More2, AgileOne). Clients for its “Co-Marketer” platform — which utilizes data science to automatically generate and enhance personalized marketing experiences across multiple communication channels — now include Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, Feelunique, among others.
2021. Norby raises $3.8M for an all-in-one creator marketing platform
Norby, a startup that offers a link-in-bio service, referral tracking, SMS, ticketing and other marketing tools essential for maintaining a small brand or creator community, has raised a $3.8 million seed round. Norby’s key innovation is to merge services like LinkTree, Eventbrite and MailChimp into a single, cost-effective, subscription-based platform, providing anyone managing an online community with a unified solution instead of a costly collection of services that must be individually set up and managed. Norby is perfect for small brands and solo entrepreneurs, with most of its customers running operations with fewer than 10 people. The creator tool suite is entirely subscription-based and doesn’t charge any fees like Eventbrite and other popular services.
2021. Rocketium raises $3.2M to help creative teams create massive marketing campaigns
Somewhere in the infinite cosmic cacophony of A/B testing, the enigmatic choreography of targeted ads, and the maddening tedium of formatting content for a million and one digital platforms, design teams find themselves wrestling with campaigns bristling with an untold horde of images, videos, and visual ephemera. Enter Rocketium, a small but improbably clever startup wielding a mighty algorithmic wand to automate much of this galactic-scale ordeal. With $3.2 million in funding tucked neatly into its metaphorical towel, Rocketium empowers teams to scale up campaigns while taking a delightful detour away from overwork. The process? Start by crafting a handful of templates in Photoshop or After Effects—lovingly, of course—then hand them over to Rocketium, which gleefully customizes ads for various scenarios. Say, for example, a retailer fancies a targeted campaign promising free shipping in a few select dimensions (or ZIP codes); simply pop that info into a spreadsheet, and Rocketium zips the text into templates faster than you can say "mostly harmless." From there, it formats the ads and videos into neat little packages—banners for web, squares for Instagram, and probably something altogether eldritch for platforms yet to exist.
2021. Zoho MarketingHub is now Zoho Marketing Automation
In a move that would make even the most hardened intergalactic marketers pause for thought, Zoho has whimsically decided to rebrand its marketing software MarketingHub to the altogether more impressively titled Zoho Marketing Automation. This, of course, remains the same delightfully multifaceted marvel it’s always been—an all-in-one marketing automation extravaganza designed to charm marketers with its seamless multichannel wizardry. But don’t be fooled; this is merely the glimmering tip of the iceberg of monumental updates Zoho plans to unleash upon the unsuspecting universe. Soon, sleek new features will emerge, engineered with a singular purpose: to help modern marketers send precisely the right message, at precisely the right moment, on precisely the right platform—because, as any galactic hitchhiker knows, precision is everything in the digital cosmos.
