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Sprinklr vs Talkwalker
March 18, 2025 | Author: Sandeep Sharma
18★
Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
14★
Talkwalker is an incredibly powerful social media analytics tool & social media monitoring tool recommended by brands and agencies worldwide.
Sprinklr and Talkwalker, two sophisticated AI-driven platforms, exist to help large companies understand what the world thinks about them—because, frankly, the world isn’t always kind enough to tell them directly. Both tools listen attentively to the chaotic symphony of social media, analyzing the collective babble of humanity to determine whether people love, hate or are entirely indifferent to a brand. They integrate with everything that matters, generate dazzling reports that executives can pretend to read and provide a reassuring sense that, yes, data is being gathered and Something Is Being Done.
Sprinklr, born in the fast-paced corporate jungles of the USA in 2009, decided that mere social listening wasn’t enough. No, it had to conquer customer experience management in its entirety, promising businesses a grand utopia where marketing, advertising, customer service and content creation all hum along in perfect harmony. It is designed for massive enterprises that need not just insights, but also a way to automatically soothe, engage, and—if necessary—placate their customers before they storm the gates with digital torches and pitchforks.
Meanwhile, Talkwalker, hailing from the slightly more tranquil setting of Luxembourg, also emerged in 2009 but took a slightly different approach. Rather than trying to solve all corporate woes, it focused on what it does best: listening, but on a level that would make even the NSA envious. Talkwalker not only monitors social media but also eavesdrops on TV, radio and podcasts, using AI to track brands even in the murky depths of video content. It has become the go-to tool for marketers and PR wizards who don’t just want to see what people are saying—they want to see what people are seeing, ensuring no rogue logo placement goes unnoticed.
See also: Top 10 Social Media Management tools
Sprinklr, born in the fast-paced corporate jungles of the USA in 2009, decided that mere social listening wasn’t enough. No, it had to conquer customer experience management in its entirety, promising businesses a grand utopia where marketing, advertising, customer service and content creation all hum along in perfect harmony. It is designed for massive enterprises that need not just insights, but also a way to automatically soothe, engage, and—if necessary—placate their customers before they storm the gates with digital torches and pitchforks.
Meanwhile, Talkwalker, hailing from the slightly more tranquil setting of Luxembourg, also emerged in 2009 but took a slightly different approach. Rather than trying to solve all corporate woes, it focused on what it does best: listening, but on a level that would make even the NSA envious. Talkwalker not only monitors social media but also eavesdrops on TV, radio and podcasts, using AI to track brands even in the murky depths of video content. It has become the go-to tool for marketers and PR wizards who don’t just want to see what people are saying—they want to see what people are seeing, ensuring no rogue logo placement goes unnoticed.
See also: Top 10 Social Media Management tools
