SnapEngage vs Zendesk

March 20, 2025 | Author: Sandeep Sharma
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SnapEngage
Highly customizable Live Chat software for Sales and Support. SnapEngage Live Chat converts prospects to customers, and customers to loyal advocates. We integrate with the workflow you’re already using, then we make it work better. Take a look at all the CRM and Helpdesk solutions we already work with, and know that we’re adding more all the time.
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Zendesk
Zendesk is web-based help desk software with an elegant support ticket system & a self-service customer support platform. Agile, smart and convenient. Offers AI-powered bots for faster resolution of common inquiries.
SnapEngage and Zendesk, at first glance, seem like two entirely different creatures, but much like dolphins and telephone operators, they share an uncanny number of similarities. Both let businesses chat with customers in real-time, integrate with a dizzying array of communication channels and provide chatbots that are just sentient enough to make you wonder if they have opinions on your hold music. They also both have analytics tools to track every sigh, typo and existential crisis your customers have while waiting for a reply. And of course, they cater to businesses of all sizes, from a one-person lemonade stand to a multinational conglomerate bent on world domination through the innovative use of a help desk.

SnapEngage, founded in the distant past of 2008 in the United States, prides itself on proactive engagement, which is a fancy way of saying it jumps on customers before they even realize they have questions. It’s particularly good for healthcare companies, thanks to its HIPAA compliance, meaning it won’t spill your embarrassing medical inquiries to the wrong people (unlike your nosy Aunt Mildred). It’s also a dream come true for sales teams who enjoy poking potential buyers until they surrender their credit card information. But despite all its charms, SnapEngage doesn't have a built-in ticketing system, which means that if you need to track an issue, you’d better hope you have a photographic memory or at least a reliable notebook.

Zendesk, the slightly older and more sophisticated sibling, hails from Denmark (a country known for inventing both hygge and existential dread) and has since relocated to the U.S. It doesn't just do live chat—it does everything. It comes with a ticketing system, a knowledge base and enough AI-powered automation to make you wonder if your customer service rep is secretly a robot. It’s ideal for large teams dealing with an endless stream of irate customers, lost passwords and people who can’t find the “any” key. Of course, all this power comes at a price—literally. If you want the full suite of Zendesk’s offerings, be prepared to part with an amount of money that might make your accountant’s eyebrows permanently migrate northward.

See also: Top 10 Live Chat platforms
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com