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SendGrid vs Sendinblue
March 18, 2025 | Author: Sandeep Sharma
18★
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
15★
Sendinblue is a SaaS solution for relationship marketing. Take your business to new heights with the complete all-in-one digital marketing toolbox that's built to scale and adapt with you as you grow.
Both SendGrid and Sendinblue, as it happens, are quite adept at the art of sending emails—whether they are transactional emails that tell you your password was changed or newsletters from the local cat grooming business. They both come equipped with nifty tools for automating these little digital missives, offer helpful APIs for tinkering and integration and provide analytics to remind you that, yes, people did indeed open your emails at some point. Oh and lest we forget, they each offer a free tier, ideal for the occasional email or a small, very modest campaign.
Now, SendGrid, which emerged into the world in 2009 and hails from the United States, is like the sturdy spaceship of email delivery. It focuses heavily on transactional emails, which are, as it turns out, very important when you need to confirm someone's coffee order. It integrates quite nicely with cloud platforms (especially AWS) and offers scaling options that could handle emails for the entire galaxy, should you ever need to send them. However, if you're looking for something beyond emails—like SMS, for example—well, you’ll need to call in a third-party contractor to make that happen.
Sendinblue, on the other hand, launched in 2012 from France and is far more versatile, offering both email and SMS services out of the box, as if to say, “Yes, we do both. And we do them with flair.” It goes even further with its nifty CRM features, which is just the sort of thing you need if you plan to maintain any semblance of order in your vast empire of email subscribers. Pricing? It’s a bit more relaxed, letting you pay for what you actually use, instead of getting penalized for simply having a large, but inactive, list of subscribers.
See also: Top 10 Email Marketing Solutions
Now, SendGrid, which emerged into the world in 2009 and hails from the United States, is like the sturdy spaceship of email delivery. It focuses heavily on transactional emails, which are, as it turns out, very important when you need to confirm someone's coffee order. It integrates quite nicely with cloud platforms (especially AWS) and offers scaling options that could handle emails for the entire galaxy, should you ever need to send them. However, if you're looking for something beyond emails—like SMS, for example—well, you’ll need to call in a third-party contractor to make that happen.
Sendinblue, on the other hand, launched in 2012 from France and is far more versatile, offering both email and SMS services out of the box, as if to say, “Yes, we do both. And we do them with flair.” It goes even further with its nifty CRM features, which is just the sort of thing you need if you plan to maintain any semblance of order in your vast empire of email subscribers. Pricing? It’s a bit more relaxed, letting you pay for what you actually use, instead of getting penalized for simply having a large, but inactive, list of subscribers.
See also: Top 10 Email Marketing Solutions
