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SAP CRM vs SugarCRM
March 15, 2025 | Author: Sandeep Sharma
4★
SAP CRM is designed for the way you sell today, giving you everything you need to work smarter, sell better, and win more. Win in the experience economy by differentiating and growing your business and delivering exceptional customer experiences.
9★
SugarCRM is an alternative CRM system that is available in both open source and Commercial open source applications. Sugar's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.
See also:
Top 10 CRM software
Top 10 CRM software
Imagine, if you will, two extraordinary, albeit rather different, creatures roaming the vast and sprawling universe of customer relationship management: SAP CRM and SugarCRM. Both of them, despite their divergent temperaments, offer cloud-based and on-premise solutions that, in some way or another, attempt to improve the way businesses interact with their customers. They provide tools to automate sales, support customers and manage marketing—essentially turning the often chaotic realm of customer interactions into something approaching order. Both are equipped with data analytics to help businesses make sense of the madness.
Now, SAP CRM, originating from the mystical land of Germany, is the behemoth of the two—released in the year 2000, it’s designed for enterprises of such size and complexity that even its creators sometimes forget just how vast it truly is. It’s a system that integrates so deeply with the rest of SAP's gargantuan enterprise solutions that it sometimes seems to come alive, reshaping itself according to the needs of the most industrious giants of business. SAP is not content merely with CRM; it extends its reach into the realms of supply chain, finance and the occasional existential crisis. It is, as you might expect, something you’d need a team of consultants to tame.
SugarCRM, on the other hand, is a far humbler creature, born in the United States in 2004 and aimed at small and medium businesses that prefer simplicity over the complexities of galactic-scale ERP systems. It is flexible, user-friendly and incredibly adaptable to the needs of its users, offering an open-source version that invites customization with the reckless abandon of a space traveler exploring a new planet. Unlike SAP, SugarCRM focuses on what can be easily integrated with other cloud services, so a business can tie it seamlessly into their Google and Microsoft ecosystems without needing a multi-month space mission to do so.
See also: Top 10 CRM software
Now, SAP CRM, originating from the mystical land of Germany, is the behemoth of the two—released in the year 2000, it’s designed for enterprises of such size and complexity that even its creators sometimes forget just how vast it truly is. It’s a system that integrates so deeply with the rest of SAP's gargantuan enterprise solutions that it sometimes seems to come alive, reshaping itself according to the needs of the most industrious giants of business. SAP is not content merely with CRM; it extends its reach into the realms of supply chain, finance and the occasional existential crisis. It is, as you might expect, something you’d need a team of consultants to tame.
SugarCRM, on the other hand, is a far humbler creature, born in the United States in 2004 and aimed at small and medium businesses that prefer simplicity over the complexities of galactic-scale ERP systems. It is flexible, user-friendly and incredibly adaptable to the needs of its users, offering an open-source version that invites customization with the reckless abandon of a space traveler exploring a new planet. Unlike SAP, SugarCRM focuses on what can be easily integrated with other cloud services, so a business can tie it seamlessly into their Google and Microsoft ecosystems without needing a multi-month space mission to do so.
See also: Top 10 CRM software
