Qualtrics vs Typeform

March 16, 2025 | Author: Sandeep Sharma
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Qualtrics
Online Survey Software & Insight Platform. Keeping a pulse on your customers doesn't have to be hard. Qualtrics survey software makes it easy to track customer satisfaction, loyalty, and feedback. As the top online survey platform to academic institutions and market researchers everywhere, conducting marketing research has never been easier. Qualtrics makes it easier, faster, and more affordable to conduct 360-degree employee assessments and get 360 feedback.
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Typeform
Typeform makes asking questions easy, human & beautiful. Create awesome online forms with Typeform, the FREE online survey tool that makes asking questions easy, human & beautiful.

Qualtrics and Typeform, despite their fundamentally different ambitions, share a mutual love for making humans click buttons in an organized manner. They both allow users to craft online surveys, integrate with the ever-expanding web of business tools and generate reports filled with numbers that either delight or terrify executives. Custom branding is a given, because nothing says "trust us" like a well-placed company logo above a checkbox. And, of course, they offer an array of question types, because humans are notoriously inconsistent when it comes to answering things the same way twice.

Qualtrics, hailing from the land of stars and stripes since 2002, takes itself very seriously. It was built for enterprises, researchers and anyone who enjoys wading through oceans of data in pursuit of meaning. It boasts AI-powered insights, complex survey logic and price tags large enough to make small businesses weep. If you need a survey tool that can predict your customers’ deepest desires before they do, Qualtrics is more than happy to oblige—for a price.

Typeform, on the other hand, emerged from Spain in 2012, armed with a charmingly simple idea: what if forms weren’t boring? Instead of bombarding users with an overwhelming page of questions, Typeform presents them one at a time, like an overly polite butler. It’s perfect for marketing, lead generation and other situations where making people feel special is more important than gathering deeply complex data. Plus, it’s far more affordable, ensuring that even the smallest businesses can gather feedback without having to sell a kidney.

See also: Top 10 Online Survey software
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com