Prestashop vs Wix

March 12, 2025 | Author: Sandeep Sharma
9
Prestashop
PrestaShop is an eCommerce website builder to create and manage your online business. PrestaShop is a freemium, open source e-commerce solution.
32
Wix
Create a free website with Wix.com. Customize with Wix' free website builder, no coding skills needed. Choose a design, begin customizing and be online today! 100s of fully customizable HTML5 templates available in every category. We make it fun to create your own site - it’s hassle-free, and you don’t need any coding skills.

PrestaShop and Wix are both excellent ways to build an online store, assuming you’ve got the patience to figure out which one will irritate you the least. They both allow you to slap together a website with products, images and a vague hope of making money. You get SEO tools, inventory management and enough templates to make you believe you’re a designer. And, of course, they’ll both happily connect you to payment gateways so you can watch transaction fees nibble away at your profits like particularly enthusiastic space weevils.

PrestaShop, hailing from France in 2007, is for those who enjoy tinkering. It’s open-source, meaning you can modify its code to your heart’s content—assuming your heart is fluent in PHP and doesn’t mind the occasional existential crisis over server configurations. You’ll need to find your own hosting, like a digital nomad wandering the vast, windswept plains of the internet. But if you’re running a large business and need something infinitely flexible (or at least flexible enough to bend without snapping), PrestaShop is a fine, if sometimes bewildering, choice.

Wix, emerging from Israel in 2006, is the friendly, no-stress alternative for people who like their websites the way they like their instant coffee—quick, easy and requiring minimal thought. It’s a fully hosted service, meaning it handles the messy bits for you, like a well-meaning but slightly overbearing robotic butler. Customization is limited, which is either a blessing or a curse depending on how much you enjoy fiddling with settings. Perfect for small businesses and solo entrepreneurs who just want to sell their handmade space llamas without worrying about file permissions and database optimization.

See also: Top 10 Online Store Builders
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com