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MailChimp vs iContact
March 15, 2025 | Author: Sandeep Sharma
42★
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
2★
iContact is the email marketing solution to grow your business. Regardless of skill level, you can experience the difference. With iContact, you can take your marketing dollars further by sharing your ideas, strengthening your customer relationships, and increasing your brand awareness through email. Our easy-to-use tools move you seamlessly from building lists and designing emails, to sending messages and tracking opens and clicks. Check out key features of our email marketing solutions below.
MailChimp and iContact, in their own peculiar ways, both offer the sort of tools that make email marketing possible, in case you find yourself needing to send digital letters to large groups of people. They both come with drag-and-drop email design, analytics to watch how your emails are faring in the wild and segmentation tools that let you sort your audience into nice, neat piles. They’ll even integrate with various apps, if you’re the type who enjoys complex systems talking to each other.
MailChimp, which has been around since 2001, is a veritable smorgasbord for small businesses and e-commerce types, offering a free plan for those who want to test the waters before plunging into the abyss of paid plans. It boasts some rather clever AI features for analyzing your campaigns, making you feel as though your emails are thinking for themselves. It’s also far more flexible when it comes to integrations, presumably because the folks at MailChimp have a rather wide network of friends.
iContact, on the other hand, has been in existence since 2003 and has honed its skills primarily in serving small to mid-sized businesses, with a particular fondness for nonprofits. It prefers to support its users with direct phone calls and live chat, as though it’s not content simply to send emails but also wants to talk to you, face-to-sentence. iContact also comes with a dedicated CRM and some fancy A/B testing tools, just in case you’re feeling particularly ambitious in your email-marketing quest.
See also: Top 10 Email Marketing Solutions
MailChimp, which has been around since 2001, is a veritable smorgasbord for small businesses and e-commerce types, offering a free plan for those who want to test the waters before plunging into the abyss of paid plans. It boasts some rather clever AI features for analyzing your campaigns, making you feel as though your emails are thinking for themselves. It’s also far more flexible when it comes to integrations, presumably because the folks at MailChimp have a rather wide network of friends.
iContact, on the other hand, has been in existence since 2003 and has honed its skills primarily in serving small to mid-sized businesses, with a particular fondness for nonprofits. It prefers to support its users with direct phone calls and live chat, as though it’s not content simply to send emails but also wants to talk to you, face-to-sentence. iContact also comes with a dedicated CRM and some fancy A/B testing tools, just in case you’re feeling particularly ambitious in your email-marketing quest.
See also: Top 10 Email Marketing Solutions
