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MailChimp vs SendGrid
March 20, 2025 | Author: Sandeep Sharma
42★
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
18★
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
MailChimp and SendGrid, at first glance, seem like two identical entities, much like two particularly ambitious pigeons that have decided to go into the email delivery business. They both send emails, they both offer automation so you can pretend you’re not actually pressing "send" yourself and they both integrate with a plethora of other tools you probably forgot you installed. They even provide statistics on how well your emails are doing, mostly to reassure you that someone, somewhere, might have actually read them. Most intriguingly, they both have free plans, presumably so you can experience the existential dread of outgrowing them before you’ve even made a profit.
MailChimp, however, insists it is much more than just an email-sending machine. Founded in the distant year of 2001, back when people still believed fax machines had a future, it is a full-fledged marketing powerhouse. Not only does it send emails, but it also builds landing pages, runs social media ads and generally tries to convince small businesses that marketing is both easy and necessary. Of course, all this power comes at a price, which is why, as your contact list grows, MailChimp slowly but surely nudges you into a state of financial contemplation usually reserved for mortgage decisions.
SendGrid, on the other hand, is the quiet, no-nonsense type, built in 2009 for developers who view marketing with the same mild suspicion they reserve for human interaction. It doesn’t waste time with landing pages or fancy ads—it’s here to send emails and lots of them, as efficiently as possible. Its API is so robust it practically writes code for you and its deliverability is top-notch, ensuring your emails reach inboxes instead of the abyss known as the spam folder. It was eventually acquired by Twilio, because if there’s one thing developers love more than sending emails, it’s sending text messages as well.
See also: Top 10 Email Marketing Solutions
MailChimp, however, insists it is much more than just an email-sending machine. Founded in the distant year of 2001, back when people still believed fax machines had a future, it is a full-fledged marketing powerhouse. Not only does it send emails, but it also builds landing pages, runs social media ads and generally tries to convince small businesses that marketing is both easy and necessary. Of course, all this power comes at a price, which is why, as your contact list grows, MailChimp slowly but surely nudges you into a state of financial contemplation usually reserved for mortgage decisions.
SendGrid, on the other hand, is the quiet, no-nonsense type, built in 2009 for developers who view marketing with the same mild suspicion they reserve for human interaction. It doesn’t waste time with landing pages or fancy ads—it’s here to send emails and lots of them, as efficiently as possible. Its API is so robust it practically writes code for you and its deliverability is top-notch, ensuring your emails reach inboxes instead of the abyss known as the spam folder. It was eventually acquired by Twilio, because if there’s one thing developers love more than sending emails, it’s sending text messages as well.
See also: Top 10 Email Marketing Solutions
