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LinkedIn Ads vs Twitter Ads
March 20, 2025 | Author: Sandeep Sharma
7★
Advertise on LinkedIn. Create an ad. Narrow your target audience by job function, geography, and more. Pay per click. Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes. All you need is a LinkedIn account.
3★
Connect with the most receptive Twitter users at the most relevant moment with our Promoted Products. Build your community of vocal and motivated brand advocates quickly by reaching the Twitter users most likely to be interested in your brand. Deliver your message to non-followers and more of your existing followers with precision thanks to a range of targeting options.
LinkedIn Ads and Twitter Ads share a few things in common, much like two rival civilizations that have independently discovered fire, wheels and the crushing weight of bureaucracy. They both allow advertisers to throw money into the void in exchange for engagement, using self-serve and managed options that make it seem like you have control. They offer sophisticated targeting—so sophisticated, in fact, that you’ll wonder if they know what you had for breakfast. Video ads, carousel ads and the existential dread of wondering if anyone is actually watching your ad? Yes, they have all that too.
LinkedIn Ads, however, is the kind of place where professionals sip metaphorical overpriced lattes while discussing B2B marketing strategies in hushed, reverent tones. Launched in 2008 and now owned by Microsoft (which seems to own everything except the moon), it prides itself on reaching decision-makers who spend their days trapped in meetings. It’s delightfully expensive, but in a way that makes it seem prestigious rather than horrifying. Unique targeting options like job title, industry and company size let you pinpoint exactly which corporate overlord you’d like to impress—assuming, of course, they ever check their LinkedIn inbox.
Twitter Ads, on the other hand, is more like shouting into a packed stadium where half the audience is arguing about something completely unrelated. Born in 2010 and now under the eccentric rule of X (formerly Twitter and possibly next week, something else entirely), it allows advertisers to reach people based on interests, followers and what they angrily tweeted at 3 AM. It’s cheaper than LinkedIn, making it ideal for those who want to make a splash without selling a kidney. If you’re promoting an event, launching a product or simply hoping your ad goes viral among people who enjoy chaos, this is the place for you.
See also: Top 10 Online advertising platforms
LinkedIn Ads, however, is the kind of place where professionals sip metaphorical overpriced lattes while discussing B2B marketing strategies in hushed, reverent tones. Launched in 2008 and now owned by Microsoft (which seems to own everything except the moon), it prides itself on reaching decision-makers who spend their days trapped in meetings. It’s delightfully expensive, but in a way that makes it seem prestigious rather than horrifying. Unique targeting options like job title, industry and company size let you pinpoint exactly which corporate overlord you’d like to impress—assuming, of course, they ever check their LinkedIn inbox.
Twitter Ads, on the other hand, is more like shouting into a packed stadium where half the audience is arguing about something completely unrelated. Born in 2010 and now under the eccentric rule of X (formerly Twitter and possibly next week, something else entirely), it allows advertisers to reach people based on interests, followers and what they angrily tweeted at 3 AM. It’s cheaper than LinkedIn, making it ideal for those who want to make a splash without selling a kidney. If you’re promoting an event, launching a product or simply hoping your ad goes viral among people who enjoy chaos, this is the place for you.
See also: Top 10 Online advertising platforms
