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Later vs Sprout Social
February 26, 2025 | Author: Sandeep Sharma
19★
#1 Marketing Platform for Instagram. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter
26★
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Create an exceptional brand experience across networks. Sprout's collaborative environment ensures smarter, faster and more efficient social communications.
If you were a sentient, mildly overworked social media manager hurtling through cyberspace at the speed of Wi-Fi, you’d probably appreciate both Later and Sprout Social. They both let you schedule posts, analyze how many people have briefly glanced at your carefully crafted content before scrolling away and work with multiple platforms. They also help teams collaborate, which is a polite way of saying “argue over hashtags in an organized fashion.” Plus, they offer media libraries, presumably so you can store all those cat pictures you swear are for marketing purposes.
Later, on the one hand, is like a neatly arranged bulletin board where you can drag and drop your way to social media glory. It hails from Canada, which means it was probably designed with politeness in mind and it’s been around since 2014, proving that some things do last longer than a trending meme. It caters to small businesses, influencers and anyone else who might need to make their Instagram feed look effortlessly curated. Also, it offers a free plan, which is excellent news for those whose marketing budgets consist mostly of hope.
Sprout Social, on the other hand, is less about drag-and-drop fun and more about powerful analytics, social listening and AI-powered automation that may or may not be plotting to take over your engagement strategy. It was born in the United States in 2010, meaning it’s had plenty of time to evolve into an enterprise-level behemoth. Designed for agencies and large businesses, it provides deep, insightful reports that make you feel like a social media detective. Of course, all this sophistication comes at a price, but if you’re running a serious operation (or just enjoy extremely detailed graphs), Sprout Social is happy to oblige.
See also: Top 10 Social Media Management tools
Later, on the one hand, is like a neatly arranged bulletin board where you can drag and drop your way to social media glory. It hails from Canada, which means it was probably designed with politeness in mind and it’s been around since 2014, proving that some things do last longer than a trending meme. It caters to small businesses, influencers and anyone else who might need to make their Instagram feed look effortlessly curated. Also, it offers a free plan, which is excellent news for those whose marketing budgets consist mostly of hope.
Sprout Social, on the other hand, is less about drag-and-drop fun and more about powerful analytics, social listening and AI-powered automation that may or may not be plotting to take over your engagement strategy. It was born in the United States in 2010, meaning it’s had plenty of time to evolve into an enterprise-level behemoth. Designed for agencies and large businesses, it provides deep, insightful reports that make you feel like a social media detective. Of course, all this sophistication comes at a price, but if you’re running a serious operation (or just enjoy extremely detailed graphs), Sprout Social is happy to oblige.
See also: Top 10 Social Media Management tools
