Kenshoo vs Smartly

In the grand and glittering galaxy of digital advertising, two platforms shine like oddly intelligent stars with distinctly different orbits. Kenshoo, the elder statesman of the duo, sprawls across the advertising cosmos like an overachieving octopus, managing campaigns on search engines, social media and e-commerce platforms with a tentacle in every pie. With its advanced tools for optimization, targeting, bid management and analytics, Kenshoo is the go-to for enterprises and agencies that see advertising as not just an art but a tactical interstellar chess match.

Smartly, by contrast, is the cheeky younger sibling that decided, quite sensibly, to focus its talents on the social supernovas of Facebook and Instagram. This platform is all about getting things done with minimal fuss, offering sleek tools for ad creation, targeting and reporting that feel like they’ve been engineered by a team of hyper-efficient dolphins. Ideal for small to medium-sized businesses, Smartly is perfect for advertisers who believe that mastering Facebook and Instagram is less a battle strategy and more a dance performed on the edge of a digital black hole—graceful, targeted and just a bit dazzling.

See also: Top 10 Online advertising platforms