 |
Google Marketing Platform vs Salesforce
March 18, 2025 | Author: Sandeep Sharma
4★
Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results.
68★
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
Google Marketing Platform and Salesforce are both large, complex and slightly terrifying constructs designed to help businesses understand their customers, whether the customers like it or not. They both promise a utopian vision where marketing is precise, data is insightful and campaigns optimize themselves with the smooth efficiency of a well-oiled Vogon bureaucracy. They integrate with everything, analyze everything and automate everything—except, of course, the one thing you actually wanted them to automate, which remains mysteriously manual.
Google Marketing Platform is, as its name suggests, made by Google, which means it is exceptionally good at tracking every movement of a consumer, short of physically implanting a GPS chip in their skulls (for now). Born in 2018, it replaced a bunch of other Google things with slightly different names and now mainly focuses on making sure ads appear in exactly the right place to convince someone to buy yet another thing they don’t need. It plays beautifully with Google’s other toys, like Google Ads and Google Analytics, but if you want it to remember a customer’s name in any meaningful way, well, you’re going to need to integrate something else for that.
Salesforce, on the other hand, is the grand old statesman of CRM, having been around since 1999, when people still thought the internet was a bit of a novelty. Unlike Google’s ad-centric empire, Salesforce prefers to own the entire customer relationship, from the first “Hello, can I interest you in something expensive?” to the last desperate “Please, come back, we have discounts.” It comes with an assortment of clouds—Marketing Cloud, Sales Cloud and even Service Cloud, presumably in case your customers need therapy after dealing with your sales team. Unlike Google, which thrives in the world of fast-moving ads, Salesforce is built for businesses that like to track their customers with the relentless enthusiasm of a detective in an old noir film, minus the trench coat.
See also: Top 10 Marketing software
Google Marketing Platform is, as its name suggests, made by Google, which means it is exceptionally good at tracking every movement of a consumer, short of physically implanting a GPS chip in their skulls (for now). Born in 2018, it replaced a bunch of other Google things with slightly different names and now mainly focuses on making sure ads appear in exactly the right place to convince someone to buy yet another thing they don’t need. It plays beautifully with Google’s other toys, like Google Ads and Google Analytics, but if you want it to remember a customer’s name in any meaningful way, well, you’re going to need to integrate something else for that.
Salesforce, on the other hand, is the grand old statesman of CRM, having been around since 1999, when people still thought the internet was a bit of a novelty. Unlike Google’s ad-centric empire, Salesforce prefers to own the entire customer relationship, from the first “Hello, can I interest you in something expensive?” to the last desperate “Please, come back, we have discounts.” It comes with an assortment of clouds—Marketing Cloud, Sales Cloud and even Service Cloud, presumably in case your customers need therapy after dealing with your sales team. Unlike Google, which thrives in the world of fast-moving ads, Salesforce is built for businesses that like to track their customers with the relentless enthusiasm of a detective in an old noir film, minus the trench coat.
See also: Top 10 Marketing software
