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Google Analytics vs Zoho Analytics
March 19, 2025 | Author: Michael Stromann
31★
Google Analytics shows you the full customer picture across ads and videos, websites, apps and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. Provides real-time data and reporting to monitor user interactions and traffic trends instantly.
4★
Zoho Analytics (previously, Zoho Reports) is a self-service BI and data analytics software that lets you create visually appealing data visualizations and insightful dashboards in minutes.
Google Analytics and Zoho Analytics, in some strange twist of fate, both find themselves in the business of making sense out of endless streams of data, as though someone had handed them a jigsaw puzzle with no edges and far too many pieces. They both allow you to stare at dashboards for hours, pondering what your business is doing (or, more accurately, what it’s supposed to be doing). They share the ability to report in real-time, though whether this actually helps you is another matter entirely. And, of course, they allow multiple users to squint at the same confusing graphs, each with their own special permissions to mess things up.
Now, Google Analytics, having been birthed in 2005 by Google in the land of all things alphabetic, spends most of its time trying to make your website's traffic behave, offering a free version for the masses and a premium version for the type of people who spend more money on a coffee than you'd spend on an entire month’s subscription. It's focused almost entirely on website tracking and digital marketing, with a particularly deep love for metrics like user behavior and conversions. If you're advertising with Google Ads, then Analytics is your ever-present sidekick, with just a little bit of magic to pull it all together.
Zoho Analytics, on the other hand, hails from India in 2009 and spends its days trying to help businesses get their act together on a broader scale. It's more than just about web traffic – it wants to know how your sales, operations and even your finances are doing. With its penchant for business intelligence and AI-powered insights, it pulls data from nearly anywhere and integrates it like a cosmic jigsaw puzzle solver, helping businesses turn chaotic numbers into something vaguely resembling sense. While Google Analytics stays tethered to the web, Zoho goes gallivanting off into the wider business cosmos.
See also: Top 10 Business Intelligence software
Now, Google Analytics, having been birthed in 2005 by Google in the land of all things alphabetic, spends most of its time trying to make your website's traffic behave, offering a free version for the masses and a premium version for the type of people who spend more money on a coffee than you'd spend on an entire month’s subscription. It's focused almost entirely on website tracking and digital marketing, with a particularly deep love for metrics like user behavior and conversions. If you're advertising with Google Ads, then Analytics is your ever-present sidekick, with just a little bit of magic to pull it all together.
Zoho Analytics, on the other hand, hails from India in 2009 and spends its days trying to help businesses get their act together on a broader scale. It's more than just about web traffic – it wants to know how your sales, operations and even your finances are doing. With its penchant for business intelligence and AI-powered insights, it pulls data from nearly anywhere and integrates it like a cosmic jigsaw puzzle solver, helping businesses turn chaotic numbers into something vaguely resembling sense. While Google Analytics stays tethered to the web, Zoho goes gallivanting off into the wider business cosmos.
See also: Top 10 Business Intelligence software
