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Google Analytics vs SEMrush
March 12, 2025 | Author: Sandeep Sharma
31★
Google Analytics shows you the full customer picture across ads and videos, websites, apps and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. Provides real-time data and reporting to monitor user interactions and traffic trends instantly.
23★
SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and about 100 millions domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.
Google Analytics and SEMrush are both sophisticated, intelligent tools designed to help people understand why their websites are performing brilliantly, catastrophically or somewhere in the murky middle. They both claim to reveal the mysteries of traffic—who's visiting, where they’re from and whether they arrived intentionally or just fell into the site by accident while searching for something entirely different. They can also tell you which keywords are working, which competitors are doing better than you (annoyingly) and offer a range of charts and graphs that look very impressive in meetings.
Google Analytics, born in 2005 under the watchful and slightly omnipotent eye of Google (USA), is the go-to for tracking what happens inside a website. It shows real-time data, visitor behavior and whether people are actually reading the page or just scrolling absentmindedly while watching TV. It’s free, unless you want the super-deluxe version, in which case Google will happily relieve you of some cash. Mostly used by eCommerce sites, content marketers and people who enjoy the phrase “bounce rate” far too much, it excels at showing you what visitors do—but not necessarily why they did it.
SEMrush, which emerged from Russia in 2008 and later set up shop in the USA, takes a more outside-in approach, focusing on SEO, PPC and the dark art of competitor analysis. It doesn’t just tell you what’s happening on your site; it tells you what’s happening everywhere—your backlinks, your ranking and exactly how your nemesis (Dave from that other marketing agency) is outranking you on Google. Unlike Google Analytics, it isn’t free, but it does give SEO professionals and digital marketers the power to tweak, optimize and ultimately rule the search results… or at least get slightly closer to doing so before Google changes the algorithm again.
See also: Top 10 SEO services
Google Analytics, born in 2005 under the watchful and slightly omnipotent eye of Google (USA), is the go-to for tracking what happens inside a website. It shows real-time data, visitor behavior and whether people are actually reading the page or just scrolling absentmindedly while watching TV. It’s free, unless you want the super-deluxe version, in which case Google will happily relieve you of some cash. Mostly used by eCommerce sites, content marketers and people who enjoy the phrase “bounce rate” far too much, it excels at showing you what visitors do—but not necessarily why they did it.
SEMrush, which emerged from Russia in 2008 and later set up shop in the USA, takes a more outside-in approach, focusing on SEO, PPC and the dark art of competitor analysis. It doesn’t just tell you what’s happening on your site; it tells you what’s happening everywhere—your backlinks, your ranking and exactly how your nemesis (Dave from that other marketing agency) is outranking you on Google. Unlike Google Analytics, it isn’t free, but it does give SEO professionals and digital marketers the power to tweak, optimize and ultimately rule the search results… or at least get slightly closer to doing so before Google changes the algorithm again.
See also: Top 10 SEO services
