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Google Ads vs Kenshoo
March 20, 2025 | Author: Sandeep Sharma
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Google Ads (former Adwords) is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy.
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Premium solution for managing, automating, and optimizing search engine marketing campaigns at scale. Advanced platform to automate the creation, management, and optimization of highly-targeted social marketing campaigns. Get insights on the campaigns you manage through Kenshoo anytime, anywhere.
Google Ads and Kenshoo are both highly advanced tools designed to take your money and turn it into what experts call “marketing magic.” They let businesses launch ads, track performance and optimize campaigns using mind-boggling amounts of data, which they then present in colorful graphs to make you feel like a financial wizard. Both employ AI, because everything must employ AI these days and both claim to make your life easier, though they may secretly be plotting against your budget.
Google Ads, birthed in the year 2000 by the mighty Google (which has since expanded into an all-consuming digital deity), is the go-to choice for anyone from a local bakery to a global megacorp. It allows you to advertise on search, display networks, YouTube and beyond, all while making you question whether you’re bidding too high or too low—either way, Google wins. It's a self-service playground, meaning you can joyfully tinker with settings until you realize you've accidentally spent your rent money on keyword clicks from bots in distant lands.
Kenshoo, on the other hand, emerged from Israel in 2006, designed for those who find Google Ads a bit too basic and prefer their advertising strategies with extra layers of complexity and a dash of omniscience. It doesn’t just let you run ads on Google; it stretches its algorithmic tentacles across Amazon, Facebook and other digital realms, offering deeper insights, automation and the chance to pretend you control the market. It’s particularly beloved by enterprise-level brands and agencies who need to justify their marketing budgets with intricate attribution models and charts that look impressive in boardroom meetings.
See also: Top 10 Online advertising platforms
Google Ads, birthed in the year 2000 by the mighty Google (which has since expanded into an all-consuming digital deity), is the go-to choice for anyone from a local bakery to a global megacorp. It allows you to advertise on search, display networks, YouTube and beyond, all while making you question whether you’re bidding too high or too low—either way, Google wins. It's a self-service playground, meaning you can joyfully tinker with settings until you realize you've accidentally spent your rent money on keyword clicks from bots in distant lands.
Kenshoo, on the other hand, emerged from Israel in 2006, designed for those who find Google Ads a bit too basic and prefer their advertising strategies with extra layers of complexity and a dash of omniscience. It doesn’t just let you run ads on Google; it stretches its algorithmic tentacles across Amazon, Facebook and other digital realms, offering deeper insights, automation and the chance to pretend you control the market. It’s particularly beloved by enterprise-level brands and agencies who need to justify their marketing budgets with intricate attribution models and charts that look impressive in boardroom meetings.
See also: Top 10 Online advertising platforms
