GetResponse vs Keap CRM

March 20, 2025 | Author: Sandeep Sharma
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GetResponse
Increase Sales & Engage Customers With Email Newsletters. GetResponse makes all your newsletters look great on all devices, automatically. Computers, smartphones, tablets... you will WOW your audience every time. Best part is, you don't need to do anything. Responsive email design works its magic behind the scenes to get you 42% more results and more sales.
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Keap CRM
Keap CRM sales and marketing tools help you get more done with less work so you can grow your business.
GetResponse and Keap CRM, much like two sentient AI systems politely attempting to outshine each other at a networking event, both claim to excel at email marketing and customer relationship management. They integrate with all manner of third-party apps, diligently segment audiences and spit out analytics with the enthusiasm of a caffeinated statistician. Small businesses love them because they promise to handle lead nurturing while their owners sip overpriced lattes and pretend to understand SEO.

GetResponse, the elder statesman of the duo, has been around since 1998, originating from Poland, a place famous for vodka, pierogi, and—apparently—marketing automation. It’s really an email marketing platform that dabbles in CRM, much like a chef who insists on also being a DJ. It has webinars, landing pages and even a free plan, which is lovely if you're just starting out and enjoy the thrill of limited functionality. It also takes e-commerce automation quite seriously, helping online stores nudge customers toward making purchases they don’t need but suddenly desperately want.

Keap CRM, born in 2001 in the United States (because of course it was), is more like that friend who insists on organizing every group trip with a spreadsheet. It’s all about CRM, sales management and making sure you never forget to follow up with a client, lest they escape your meticulously crafted sales funnel. Unlike GetResponse, it doesn't bother with webinars or free plans, because proper business owners, it assumes, would rather pay for a system that also sends invoices and processes payments. Less about email marketing and more about holding customers in a firm yet friendly digital grip, Keap is the tool for those who enjoy structure, automation and the illusion of total control.

See also: Top 10 Email Marketing Solutions
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email [email protected]