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Drift vs LivePerson
March 19, 2025 | Author: Sandeep Sharma
9★
Drift is the new way businesses buy from businesses. Try our conversational marketing & sales tools designed to make buying easier today, totally free.
8★
LivePerson creates meaningful, real time customer connections that help businesses increase conversions and improve consumer experience.
Drift and LivePerson are both highly sophisticated chat platforms designed to make humans feel like they are talking to other humans, except more efficiently, less awkwardly and without the need for small talk about the weather. They both boast AI-powered chatbots, real-time messaging and integrations with various CRM systems, which is a fancy way of saying they know a lot about you before you even say hello. They are also terribly keen on making sure businesses engage with customers in ways that feel effortless—at least until you realize you’ve just been skillfully funneled into a sales pipeline.
Drift, a relatively young and enthusiastic entity born in 2015 in the United States, is obsessed with the idea that marketing should be a conversation rather than a series of dull, impersonal forms. It loves B2B sales teams, focuses on conversational marketing and has even introduced a feature that allows people to send personalized videos, presumably for those who like their automated experiences to include a friendly face. Most importantly, it wants businesses to accelerate revenue, which is a very polite way of saying "convince people to buy things faster."
LivePerson, on the other hand, has been around since 1995, which in internet years makes it practically a wise old sage. It leans more toward customer service, helping large enterprises replace traditional call centers with chatbots that are slightly less frustrating than being put on hold for 45 minutes. It has a Conversational Cloud, which sounds vaguely like something out of a sci-fi novel but is actually a way for companies to automate customer support across multiple channels, including voice. Unlike Drift, which enjoys a good sales chat, LivePerson prefers to swoop in when people are already disgruntled and in need of answers, making it the digital equivalent of an unflappable customer service representative who never, ever loses their patience.
See also: Top 10 Live Chat platforms
Drift, a relatively young and enthusiastic entity born in 2015 in the United States, is obsessed with the idea that marketing should be a conversation rather than a series of dull, impersonal forms. It loves B2B sales teams, focuses on conversational marketing and has even introduced a feature that allows people to send personalized videos, presumably for those who like their automated experiences to include a friendly face. Most importantly, it wants businesses to accelerate revenue, which is a very polite way of saying "convince people to buy things faster."
LivePerson, on the other hand, has been around since 1995, which in internet years makes it practically a wise old sage. It leans more toward customer service, helping large enterprises replace traditional call centers with chatbots that are slightly less frustrating than being put on hold for 45 minutes. It has a Conversational Cloud, which sounds vaguely like something out of a sci-fi novel but is actually a way for companies to automate customer support across multiple channels, including voice. Unlike Drift, which enjoys a good sales chat, LivePerson prefers to swoop in when people are already disgruntled and in need of answers, making it the digital equivalent of an unflappable customer service representative who never, ever loses their patience.
See also: Top 10 Live Chat platforms
