 |
Campaign Monitor vs Klaviyo
March 18, 2025 | Author: Sandeep Sharma
4★
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results. Our template builder makes it easy for anyone to design beautiful email templates in minutes. Choose from a range of layouts, add your logo and tweak the colors. Each template is automatically optimized for mobile devices and looks great in every email client.
21★
Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
Campaign Monitor and Klaviyo are, at first glance, two remarkably similar entities. They both exist to make sure that people receive an unrelenting barrage of emails, carefully designed to convince them that their lives will be immeasurably improved by clicking a large, brightly colored button. They boast automation, segmentation and a bewildering array of statistics that allow marketers to peer into the very soul of their audience—only to discover that most of them still won't open the email. Both let you experiment with A/B testing, which, despite sounding like a sinister government project, merely means sending two slightly different emails to see which one annoys people the least.
Campaign Monitor has been around since 2004, which in internet years makes it approximately as ancient as a fossilized velociraptor. Born in Australia, it caters mostly to small and medium-sized businesses who like their email marketing served with a side of effortless drag-and-drop design. Its pricing is primarily based on how many people one intends to bombard with emails and it takes great pride in letting users craft elegant, visually appealing customer journeys—because if you're going to be pursued relentlessly by marketing emails, they might as well look nice.
Klaviyo, on the other hand, sprang into existence in 2012 in the United States, making it the rebellious younger sibling who refuses to play by the same rules. Designed with e-commerce in mind, it goes beyond mere email by dabbling in SMS marketing—because why stop at inboxes when you can invade people's text messages too? Unlike its elder counterpart, Klaviyo believes that pricing should be based on revenue growth, ensuring that the more successful you become, the more you’ll pay. It also claims to wield advanced predictive analytics, which presumably means it knows what you want before you do, though it still can’t explain why you keep getting ads for things you only thought about in the shower.
See also: Top 10 Email Marketing Solutions
Campaign Monitor has been around since 2004, which in internet years makes it approximately as ancient as a fossilized velociraptor. Born in Australia, it caters mostly to small and medium-sized businesses who like their email marketing served with a side of effortless drag-and-drop design. Its pricing is primarily based on how many people one intends to bombard with emails and it takes great pride in letting users craft elegant, visually appealing customer journeys—because if you're going to be pursued relentlessly by marketing emails, they might as well look nice.
Klaviyo, on the other hand, sprang into existence in 2012 in the United States, making it the rebellious younger sibling who refuses to play by the same rules. Designed with e-commerce in mind, it goes beyond mere email by dabbling in SMS marketing—because why stop at inboxes when you can invade people's text messages too? Unlike its elder counterpart, Klaviyo believes that pricing should be based on revenue growth, ensuring that the more successful you become, the more you’ll pay. It also claims to wield advanced predictive analytics, which presumably means it knows what you want before you do, though it still can’t explain why you keep getting ads for things you only thought about in the shower.
See also: Top 10 Email Marketing Solutions
