Buffer vs Everypost

March 11, 2025 | Author: Sandeep Sharma
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Buffer
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
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Everypost
Everypost is the social media publishing tool most acclaimed by content professionals and social marketers. Everypost is the easiest and most convenient app to post multimedia content across multiple social platforms. With Everypost you can now customize your content per social network or just write and forget about the limitation of 140 characters. Enjoy a whole new way about posting.
Social media management tools are a bit like time travel—everyone wants them to be effortless, but they still require a certain amount of pressing buttons and pretending to be organized. Buffer and Everypost both promise to make your life easier by letting you schedule posts across multiple platforms, track how well your latest cat meme is doing and collaborate with teammates who may or may not be paying attention. They even let you tweak your posts for different audiences, because what delights your Twitter followers might scandalize your LinkedIn connections.

Buffer, the elder statesman of the two, emerged in 2010 from the United States with the noble ambition of keeping marketers and businesses from descending into complete social media chaos. It prides itself on being simple, sleek and generally pleasant to use—rather like a good cup of tea, but for tweets. It also plays well with others, integrating with automation tools like Zapier, because who has time to actually log in and do things manually these days? Generously, it offers a free plan, although the limits on posts and users ensure that true productivity remains tantalizingly just out of reach.

Everypost, on the other hand, burst forth from Argentina in 2012 with a flair for multimedia and a particular fondness for journalists and bloggers. Unlike its more minimalistic cousin, it encourages a hands-on approach, letting users fine-tune their posts for different platforms, as if each social network were a finicky guest at a dinner party. It also takes multimedia seriously, pulling content from various sources so you can flood your feeds with just the right combination of words, images and possibly existential dread.

See also: Top 10 Social Media Management tools
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email [email protected]