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Brandwatch vs Salesforce
March 18, 2025 | Author: Sandeep Sharma
15★
Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
68★
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
Brandwatch and Salesforce are, at first glance, two very different beasts. However, much like a pair of particularly ambitious Vogons attempting to restructure the galactic bureaucratic order, they both thrive on data, analytics and making sure businesses know precisely what their customers are thinking before the customers themselves do. They float serenely in the cloud, spitting out AI-driven insights and connecting to everything under the sun, including each other, much like two overly eager interns at a networking event. If a marketer needs to stalk—sorry, "analyze"—consumer behavior across social media, both will happily oblige.
Brandwatch, the British entry into this saga, was born in 2007 and immediately set about listening to everything the internet had to say. It specializes in monitoring trends, analyzing online chatter and giving marketers the deep, thrilling joy of discovering that people are, in fact, still tweeting about their brand at three in the morning. Acquired by Cision in 2021, Brandwatch continues to provide crucial services, like identifying the precise moment a minor complaint becomes a full-blown PR disaster, often faster than the people causing the PR disaster themselves.
Salesforce, meanwhile, hails from the grand halls of American corporate ambition, having emerged in 1999 with the noble goal of making sales teams infinitely more powerful and infinitely more stressed. It’s a CRM leviathan, a sprawling empire of customer management, workflow automation, and—if you dig deep enough—a sales rep’s entire existence mapped out in a terrifyingly detailed digital ledger. Unlike Brandwatch’s focus on monitoring what the internet is saying, Salesforce is more interested in making sure that no potential sale, lead or customer inquiry escapes its omnipresent grasp. And if that wasn’t enough, it also provides an entire ecosystem for building apps, which means that somewhere, right now, someone is definitely over-engineering a way to remind customers about their abandoned shopping carts.
See also: Top 10 Social Media Management tools
Brandwatch, the British entry into this saga, was born in 2007 and immediately set about listening to everything the internet had to say. It specializes in monitoring trends, analyzing online chatter and giving marketers the deep, thrilling joy of discovering that people are, in fact, still tweeting about their brand at three in the morning. Acquired by Cision in 2021, Brandwatch continues to provide crucial services, like identifying the precise moment a minor complaint becomes a full-blown PR disaster, often faster than the people causing the PR disaster themselves.
Salesforce, meanwhile, hails from the grand halls of American corporate ambition, having emerged in 1999 with the noble goal of making sales teams infinitely more powerful and infinitely more stressed. It’s a CRM leviathan, a sprawling empire of customer management, workflow automation, and—if you dig deep enough—a sales rep’s entire existence mapped out in a terrifyingly detailed digital ledger. Unlike Brandwatch’s focus on monitoring what the internet is saying, Salesforce is more interested in making sure that no potential sale, lead or customer inquiry escapes its omnipresent grasp. And if that wasn’t enough, it also provides an entire ecosystem for building apps, which means that somewhere, right now, someone is definitely over-engineering a way to remind customers about their abandoned shopping carts.
See also: Top 10 Social Media Management tools
