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Amazon Connect vs RingCentral
March 18, 2025 | Author: Adam Levine
15★
Amazon Connect provides a seamless omnichannel experience through a single unified contact center for voice, chat, and task management.
35★
All your communications on one platform. Team messaging with file sharing, tasks and more. All-in-one cloud phone, team messaging & video conferencing. HD-quality video conferencing with screen sharing. Outbound and inbound contact center and digital customer engagement.
Amazon Connect and RingCentral are, at first glance, quite similar, much in the way that two entirely different types of fish might both enjoy water. They both exist in the cloud, which is not to say the fluffy things in the sky but rather the amorphous digital expanse where all things go when they are no longer made of physical stuff. Both promise seamless customer communication, omnichannel engagement and artificial intelligence so sophisticated it might, on occasion, almost appear to understand you. They also integrate with CRMs, which is corporate speak for "something that makes your sales team think they are in control."
Amazon Connect is the brainchild of AWS, which means it was created somewhere within the great swirling mass of Jeff Bezos’ galactic empire and officially launched in 2017. It is particularly good for large enterprises that enjoy automating away as much human involvement as possible, presumably so they can focus on more important matters like deciding which shade of blue makes customers feel more compelled to buy things. It is pay-as-you-go, which is the business equivalent of a hotel minibar—cheap if used sparingly, ruinous if indulged in carelessly. Naturally, it plays exceptionally well with other AWS services, ensuring that once you're in, you may never quite escape.
RingCentral, on the other hand, has been around since 1999, which in tech years is roughly the equivalent of the Jurassic period. Unlike Amazon Connect, which is mostly concerned with making vast customer service operations hum with the cold efficiency of an intergalactic customs office, RingCentral also offers business phone systems and video meetings, catering to companies that still occasionally like to talk to each other. It follows a traditional subscription model, meaning you pay for what you get whether you use it or not, much like a gym membership but without the lingering guilt. It also prides itself on collaboration tools, presumably for teams that need to work together before realizing the entire meeting could have been an email.
See also: Top 10 Call Center software
Amazon Connect is the brainchild of AWS, which means it was created somewhere within the great swirling mass of Jeff Bezos’ galactic empire and officially launched in 2017. It is particularly good for large enterprises that enjoy automating away as much human involvement as possible, presumably so they can focus on more important matters like deciding which shade of blue makes customers feel more compelled to buy things. It is pay-as-you-go, which is the business equivalent of a hotel minibar—cheap if used sparingly, ruinous if indulged in carelessly. Naturally, it plays exceptionally well with other AWS services, ensuring that once you're in, you may never quite escape.
RingCentral, on the other hand, has been around since 1999, which in tech years is roughly the equivalent of the Jurassic period. Unlike Amazon Connect, which is mostly concerned with making vast customer service operations hum with the cold efficiency of an intergalactic customs office, RingCentral also offers business phone systems and video meetings, catering to companies that still occasionally like to talk to each other. It follows a traditional subscription model, meaning you pay for what you get whether you use it or not, much like a gym membership but without the lingering guilt. It also prides itself on collaboration tools, presumably for teams that need to work together before realizing the entire meeting could have been an email.
See also: Top 10 Call Center software
