Amazon Cognito vs Google Identity Platform

October 11, 2024 | Author: Michael Stromann
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Amazon Cognito
Amazon Cognito lets you add user sign-up, sign-in, and access control to your web and mobile apps quickly and easily.
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Google Identity Platform
Identity tools from Google help you quickly build an auth system that will grow with your business and reduce the friction of getting users into your app.

Picture, if you will, two identity management systems floating in the vast, perplexing universe of cloud services. One is Amazon Cognito, a stalwart inhabitant of AWS, quietly efficient, yet slightly intimidating, like a well-meaning bureaucrat who carries too many forms. The other is Google Identity Platform, part of Google’s kingdom, breezy and unruffled, like someone who insists everything’s easy but somehow leaves you wondering if you missed a step. Both are here to help you figure out who you are online, each with its own eccentricities.

Amazon Cognito, ever diligent, offers a buffet of login options: usernames, passwords, social media identities and even a gentle nudge toward multi-factor authentication, as if it’s making sure you’ve packed a spare pair of socks. It integrates seamlessly into the sprawling AWS landscape, calling on friends like DynamoDB and S3 to store your details, always with a sense of urgency that suggests it’s expecting an audit at any moment. Google Identity Platform, meanwhile, saunters along with the confidence of someone who’s already got your Google account handy. It lets you log in with that or, if you’re feeling adventurous, through Twitter or Facebook, while still managing to toss in some MFA with an air of casual indifference.

When it comes to the price of all this, Cognito leans in with a pricing plan based on how many users you’ve got wandering around, offering free tiers as a gesture of goodwill. Google, not to be outdone, does much the same, offering similar pricing with volume discounts, like a shopkeeper quietly suggesting you buy in bulk. In the end, whether you choose Cognito’s structured precision or Google’s laid-back efficiency, both are more than happy to manage your identity—as long as you don’t mind a little cloud-based complexity along the way.

See also: Top 10 Identity Management platforms
Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email [email protected]