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Adobe Analytics vs Mixpanel
March 19, 2025 | Author: Michael Stromann
4★
No matter where you are with your maturity with analytics, Adobe Analytics can help. It helps to bring all your data under one roof — from web and mobile to CRM and connected cars — for the clearest possible picture of your customer and your business. It provides robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver ROI.
16★
Mixpanel is a product analytics service for web and mobile, that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments. Enables cohort analysis to understand user behavior and retention over specific periods.
Adobe Analytics and Mixpanel are both very clever at watching what people do online. They track clicks, swipes and all manner of human indecision in the form of bouncing between pages. Both let you slice and dice your data into charts and graphs that make you feel like a grand master of insight, even when all you've really discovered is that most users click the big shiny button labeled "Start" more than the one labeled "Learn More." Naturally, they also integrate with other important tools, because in the modern digital universe, no tool can exist alone without feeling deeply insecure about its purpose.
Adobe Analytics, a product from the ancient times of 1995, is the sort of thing massive corporations use when they need to justify their marketing budgets. It enjoys diving into historical data, tracking users across multiple channels and predicting what they might do next—sometimes correctly. It also comes with a level of complexity that suggests it was built by hyper-intelligent alien beings who assumed humans would evolve bigger brains before attempting to configure it. But if you have the patience or an army of analysts, it will tell you some very important things about your users—possibly before they even know it themselves.
Mixpanel, on the other hand, was born in 2009 with the cheerful energy of a startup that just wants to help people understand their users without needing a PhD in data science. It specializes in real-time analytics, meaning you can watch users making terrible navigation decisions in real time and then immediately change your app to confuse them in a slightly different way. It’s built for SaaS companies, mobile apps and other organizations that like their data quick, interactive and digestible, preferably with a side of A/B testing. It’s also much easier to set up, assuming you don’t get distracted by all the shiny funnel charts and engagement metrics along the way.
See also: Top 10 Business Intelligence software
Adobe Analytics, a product from the ancient times of 1995, is the sort of thing massive corporations use when they need to justify their marketing budgets. It enjoys diving into historical data, tracking users across multiple channels and predicting what they might do next—sometimes correctly. It also comes with a level of complexity that suggests it was built by hyper-intelligent alien beings who assumed humans would evolve bigger brains before attempting to configure it. But if you have the patience or an army of analysts, it will tell you some very important things about your users—possibly before they even know it themselves.
Mixpanel, on the other hand, was born in 2009 with the cheerful energy of a startup that just wants to help people understand their users without needing a PhD in data science. It specializes in real-time analytics, meaning you can watch users making terrible navigation decisions in real time and then immediately change your app to confuse them in a slightly different way. It’s built for SaaS companies, mobile apps and other organizations that like their data quick, interactive and digestible, preferably with a side of A/B testing. It’s also much easier to set up, assuming you don’t get distracted by all the shiny funnel charts and engagement metrics along the way.
See also: Top 10 Business Intelligence software
