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ActiveCampaign vs Sendinblue
March 19, 2025 | Author: Sandeep Sharma
26★
Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
15★
Sendinblue is a SaaS solution for relationship marketing. Take your business to new heights with the complete all-in-one digital marketing toolbox that's built to scale and adapt with you as you grow.
Both ActiveCampaign and Sendinblue are remarkably similar in their tendency to help you automate email marketing and generally sort out your customer relations without too much effort on your part. Both promise to do everything from segmenting your audience to offering a bit of analytics to track if your emails are actually getting read—always a handy feature when you want to know if your clever subject line had any effect. Plus, they both happen to integrate with the usual suspects like Shopify and WooCommerce, so it’s not like you're suddenly having to deal with any entirely new and terrifying systems.
Now, ActiveCampaign, which has been quietly operating since 2003 out of the United States, is rather fond of small to medium-sized businesses. It has an uncanny ability to manage sales automation and pipeline processes, making it perfect for anyone who likes their workflows both intricate and efficient. With a serious focus on customer experience, ActiveCampaign is the sort of platform that not only delivers emails but also delivers them with a sense of purpose, all while offering detailed reports to ensure everything is, in fact, working the way it should. One might say it’s the sort of system that has a nice cup of tea ready for you when you arrive.
On the other hand, Sendinblue, hailing from France in 2012, is a little less fussy about things. It’s the more inclusive of the two, accommodating businesses of all sizes, from the humble startup to the corporate behemoth. It also comes with the rather novel feature of SMS marketing and the ability to send transactional emails, which ActiveCampaign might have a look at and say, "Well, that’s quite cheeky." And if you’re still in the free-plan stage of life, Sendinblue will kindly let you send a daily dose of emails without asking for too much in return. It’s the sort of platform that knows how to offer a good deal without making you feel like you’re being sold a used car.
See also: Top 10 Email Marketing Solutions
Now, ActiveCampaign, which has been quietly operating since 2003 out of the United States, is rather fond of small to medium-sized businesses. It has an uncanny ability to manage sales automation and pipeline processes, making it perfect for anyone who likes their workflows both intricate and efficient. With a serious focus on customer experience, ActiveCampaign is the sort of platform that not only delivers emails but also delivers them with a sense of purpose, all while offering detailed reports to ensure everything is, in fact, working the way it should. One might say it’s the sort of system that has a nice cup of tea ready for you when you arrive.
On the other hand, Sendinblue, hailing from France in 2012, is a little less fussy about things. It’s the more inclusive of the two, accommodating businesses of all sizes, from the humble startup to the corporate behemoth. It also comes with the rather novel feature of SMS marketing and the ability to send transactional emails, which ActiveCampaign might have a look at and say, "Well, that’s quite cheeky." And if you’re still in the free-plan stage of life, Sendinblue will kindly let you send a daily dose of emails without asking for too much in return. It’s the sort of platform that knows how to offer a good deal without making you feel like you’re being sold a used car.
See also: Top 10 Email Marketing Solutions
