 |
ActiveCampaign vs Klaviyo
March 12, 2025 | Author: Sandeep Sharma
26★
Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
21★
Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
ActiveCampaign and Klaviyo are both highly sophisticated email marketing platforms, which is a fancy way of saying they send lots of emails very cleverly. They let businesses automate messages, segment audiences and analyze just how many people are ignoring their carefully crafted emails. Both integrate with e-commerce platforms, offer A/B testing so you can scientifically confirm that no one reads the second variation either and provide delightfully detailed analytics—because nothing says success like an unread but well-tracked email.
ActiveCampaign, the elder statesman of the two (founded in 2003, which is practically the Jurassic era of the internet), takes a broader approach. It dabbles in CRM, sales automation and customer experience, which are all fancy ways of saying "convincing people to buy things with slightly more effort." It’s not just for e-commerce; it happily serves B2B companies, SaaS businesses and anyone else who enjoys the delicate art of automated persuasion. It even throws in some machine learning to predict which of your leads might actually be human rather than an accidental bot signup.
Klaviyo, born in 2012 and laser-focused on e-commerce, is more like the excitable younger sibling who really, really loves Shopify. It doesn’t waste time on things like CRM because it’s too busy syncing every last detail from your online store and predicting whether a customer will buy those socks they abandoned in their cart three months ago. It also specializes in dynamic product recommendations, which means it will happily tell your customers exactly what they need before they realize they need it—whether they like it or not.
See also: Top 10 Email Marketing Solutions
ActiveCampaign, the elder statesman of the two (founded in 2003, which is practically the Jurassic era of the internet), takes a broader approach. It dabbles in CRM, sales automation and customer experience, which are all fancy ways of saying "convincing people to buy things with slightly more effort." It’s not just for e-commerce; it happily serves B2B companies, SaaS businesses and anyone else who enjoys the delicate art of automated persuasion. It even throws in some machine learning to predict which of your leads might actually be human rather than an accidental bot signup.
Klaviyo, born in 2012 and laser-focused on e-commerce, is more like the excitable younger sibling who really, really loves Shopify. It doesn’t waste time on things like CRM because it’s too busy syncing every last detail from your online store and predicting whether a customer will buy those socks they abandoned in their cart three months ago. It also specializes in dynamic product recommendations, which means it will happily tell your customers exactly what they need before they realize they need it—whether they like it or not.
See also: Top 10 Email Marketing Solutions
