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Act-On vs Salesforce
March 20, 2025 | Author: Sandeep Sharma
0★
Act-On's easy-to-use marketing automation helps you get more done – email, lead generation, social media, analytics – with less time and effort. Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag and drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.
68★
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
Act-On and Salesforce, in their infinite wisdom, both decided that what the universe really needed was yet another way to nurture leads, automate emails and make marketing people feel like wizards. They integrate with CRMs, analyze customer behavior and promise to turn vague "engagement" into tangible sales. Somewhere in their code, a small subroutine probably sighs every time a marketer hits "send" on yet another campaign, but no one has found it yet.
Act-On, having made its grand entrance in 2008, took a more focused approach—marketing automation first, CRM second and everything else if there's time. It prides itself on being flexible, cost-effective and particularly friendly to small and mid-sized businesses, which is a polite way of saying "companies that don’t yet have their own IT department to argue about implementation." Its email marketing tools are sharp, its pricing is (relatively) kind and it would probably buy you a drink if it could.
Salesforce, on the other hand, has been around since 1999, a time when the internet still made funny noises when you connected. It is not just a marketing tool, but an entire digital empire, wielding AI, automation and a cloud so vast it probably has its own weather patterns. It caters to enterprises that enjoy complexity, customization and occasionally wondering why their admin just locked them out of their own reports. With Sales Cloud, Service Cloud and enough features to make your head spin, Salesforce doesn’t just want to automate marketing—it wants to run your entire business while quietly judging you.
See also: Top 10 Marketing software
Act-On, having made its grand entrance in 2008, took a more focused approach—marketing automation first, CRM second and everything else if there's time. It prides itself on being flexible, cost-effective and particularly friendly to small and mid-sized businesses, which is a polite way of saying "companies that don’t yet have their own IT department to argue about implementation." Its email marketing tools are sharp, its pricing is (relatively) kind and it would probably buy you a drink if it could.
Salesforce, on the other hand, has been around since 1999, a time when the internet still made funny noises when you connected. It is not just a marketing tool, but an entire digital empire, wielding AI, automation and a cloud so vast it probably has its own weather patterns. It caters to enterprises that enjoy complexity, customization and occasionally wondering why their admin just locked them out of their own reports. With Sales Cloud, Service Cloud and enough features to make your head spin, Salesforce doesn’t just want to automate marketing—it wants to run your entire business while quietly judging you.
See also: Top 10 Marketing software
