Website analytics tool Hotjar has introduced new User Tests feature, that allows to get instant insights into how users interact with your website or product (straight from the people who matter most). And best of all: participants do it all on their own, without the need for a moderator. You just need to pick a page you want to test and can create tasks to validate your hypotheses. Then select participants from your own pool: they'll complete the tests on their own time (no need to sit with them or walk people through a list of questions). While they work the User Tests tool automatically records their journey - like where they get stuck or how easy they navigate through your signup flow.

Customer service automation Tidio has introduced Lyro which is advertised as the first conversational AI chatbot designed for automating customer service and support in small and medium businesses. It's powered by Claude LLM (created by an AI research company Anthropic). Lyro is able to deliver personalized support to customers, like a human service agent would. On top of that, the bot leads the conversations in a natural way and doesn't require any training from your support team. It's most suited for ecommerce and services companies but available for all industries with exceptions of medical, finance-related, politics, news and adult content. Lyro is built to work within the limits of your knowledge base which reduces the risk of hallucination or incorrect answers.

SurveyMonkey now offers multi-survey analysis - the feature that will be useful for Enterprise users. It's a one-stop shop for making sense of all survey responses, coming from all directions, analyzing the data and sharing it across teams. You’ll be able to aggregate data across similar questions from multiple surveys into one chart and view data from all the surveys you choose in one flexible, interactive dashboard (no more switching between tabs or juggling spreadsheets—all your data is consolidated in one place for efficient analysis). You can also track data changes over time (longitudinal analysis), across different brands, groups or audience segments. Want to see how customer satisfaction has evolved since last quarter? Or how brand perception differs between demographic groups? Now you can access these insights quickly and easily.

Social media management platform Hootsuite has acquired Talkwalker - AI-powered social listening service. Its main product - BlueSilk GPT is AI built for social marketers from a data set exclusively built from billions of real-time, unsampled data from across the web and social. With Hootsuite & Talkwalker together, customers will be able to get a head-start on a cultural trend before it starts and get your brand noticed in the larger conversation, drive more qualified leads into your seller's funnel from social through a deeper understanding of audience intent. AI-powered social intelligence will quickly provide insights to help you post across all your social channels and analyze the impact against business metrics, turning Hootsuite into an all-in-one social media performance engine.

Wix has introduced AI Site-Chat - a virtual assistant designed to enhance customer interactions and engage leads. This AI-powered chat allows to engage with website visitors even when business owners are offline. It scans public data on your site to know your products, services and content and than can answer questions about them. Your customers can engage in natural conversations, receive personalized assistance, make purchases and get support. You can also add restrictions to prevent it from responding to certain topics, giving you more control over the way it communicates. Designing and customizing the AI Site-Chat in your editor allows you to reflect your brand's voice and style.

Productivity platform Asana introduced its new AI Studio - a no-code builder that allows any team to create any workflow, integrate AI agents without programming and implement the workflow directly where teams are already collaborating in Asana. An enhancement of the platform's existing rules engine, AI Studio enables teams to tailor their AI agents to handle specific tasks and carry out actions at each phase of project development. AI Studio can be used by all types of teams, from marketing and operations to IT and HR. For instance, it can assist to draft campaign content and messages, pinpoint missing project details that could hinder progress, prioritize requests and monitore efficiency over time. Users upload relevant information, such as company style guides or policies, to provide Asana's AI with the parameters it requires to accurately produce material and update a task's status.

File sharing service WeTransfer is now restricting users to 10 transfers per month with its free tier. At the same time, WeTransfer is introducing some advantages to the free plan, including raising the overall file transfer cap from 2GB to 3GB, adding unlimited portals (collaborative folders for working with clients) and reviews and password protection for all transfers. It is also eliminating a 5% fee on paid transfers, a feature that enabled users to sell files on the platform. There is a new WeTransfer Starter plan that costs $6.99 per month. The starter plan offers the same features as the free plan with an expanded size limit of 300GB. Previously, WeTransfer had a Pro and Premium plan priced at $15 per month and $25 per month in the U.S. Now the company is consolidating all benefits into a $25 per month Ultimate plan.

Freshworks has unveiled Freddy AI Agent – a new generation of easy-to-use autonomous service agents. It can be deployed in minutes and help customer support to autonomously resolve up to 40% of service requests. Freddy learns from existing documents and websites. By pointing Freddy to websites and other learning materials, the agent will crawl through the resources and learn on its own. Freddy AI Agent personalizes and contextualizes conversations in multiple languages across multiple channels. Freddy AI Agent operates 24/7 across tools like Microsoft Teams, Slack and other internal collaboration channels to assist employees when they need it.